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Audio Transcription
Two In The Pink pairs Pink Tax research and auction house results to acknowledge gender biased discrimination and consumption.
Pink tax is sometimes, but not always, a literal tax. Research has shown that women pay on average 7% higher for goods and services marketed to women and 13% higher for personal care products (not just tampons, but think deodorants, body wash, razors, etc;). Interestingly, states can determine what and how these products are taxed. Only a handful of states have passed legislature eliminating tax on these products, and I discovered that although Illinois, my home state, is on that list, they used to tax these products as luxury goods!
Tampons as luxury goods got me thinking about the art world. I found ArtNet data from auction house sales from about a ten year period, between 2008 and May 2019, which revealed that female artists represent only 2% of the art market, which is less than the total sales of Picasso alone. The data shows there was $196.6 billion dollars worth of total art sales, $4.8 billion of that were works by Picasso. And only $4 billion of that total were sales of works by female artists, which includes about 6,000 women. Of those 6,000+ women, there are five top performers.
For this series, the artworks are separated by male and female top performing auction artists, and feature text used in their auction catalog entries to describe the artist and their output, inspired by an Allan Schwartzmann quote on how the women artists of the 60s and 70s “changed the language of art,” making it acceptable to use words like delicate, vulnerable, fragile, tender, personal, diaristic, among others to describe the artwork.
The artwork titles correlate with their numbered ranking on that sales data list, inspired by the playground ranking system born from toxic masculine culture, including former President Donald Trump who ranked celebrity females on a scale of 1 - 10 in a 2005 Howard Stern interview.
The handcut letters puncture a slice of an artwork that the referenced artists sold at auction, pixelated to be barely recognizable, the squares piece together like a patchwork quilt with letters cut to mimic lace.
In this video, I’m featuring the Number Two’s: Joan Mitchell and Andy Warhol. I didn’t select the highest selling artwork by Warhol, but the price tag for the piece I did referenced was more than double that of Mitchell’s highest selling work to date.